Conversion rates can be considered as the percentage of people who perform the desired action for them of website managers or owners. With regard to conversion rates, an organization, company, or person manning a website may observe for the following trends:
The number of people who fill in a form or buy an item from a website
The number of callers who are provided with proposals
Which of the proposals are won
INCREASING THE CONVERSION RATES
For any website, there’s always a way for the managers or owners to increase the conversion rates of their visitors. And with the improvement in the conversion rates, they increase their profits significantly.
Let’s say that $1000 is spent on advertising, and with that amount, the same number of people may visit a website. In terms of conversion rate, if the rate of conversion is 5%, then the website would incur 50 new customers. And with 6% conversion rate, 60 new customers would be converted. When no additional advertising cost is needed, the profits of the website would increase dramatically.
METHODS OF INCREASING THE CONVERSION RATES
THROUGH ONLINE METHODS
Providing social means showcasing the testimonials or positive reviews of the customers or citing case studies that support that product or service that is offer. This method can greatly enhance the conversion rate of a website.
CLEAR CONTACT INFORMATION
This method includes providing the company’s or website owners contact information, such as a phone number or a live chat option, to ensure the customers that what is being offered to them is authentic and that they have the choice to contact the seller anytime that they want.
PROVIDE PROOF OF CREDIBILITY
Applying to have a website sealed by the Better Business Bureau or website security firms, such as Verisign, is a great way of showing people credibility.
More people are apt to be confident about buying from a website if it is offering a certain guarantee or extending that is already offered.
CREATE ATTENTON-CATCHING HEADLINES
It is very important that a website catches people’s attention by just a glance. That is why they should put extra effort in creating headlines that would make people want to browse more and purchase from a website.
THROUGH OFFLINE METHODS
In most cases, the methods presented above can also be used in increasing conversion rates while offline. However, there are still some ways that website managers are recommended to try, such as the following:
In this method, the prospective customers that do not move forward to a final buying decision are asked certain questions. For example, they may be asked whether they are willing to buy an item if it was offered at a price that they may like.
CONVINCE CUSTOMERS TO STAY FOR AWHILE
If they are going to spend a considerable amount of money for an item, a customer can be expected to take some time before deciding to make a purchase. Thus, in such cases, the sellers should converse with the customers and ask for things that they are considering before they decide to buy an item. Afterward, they should provide more encouragement by giving the customers proof, including research studies, or additional information that they may find useful. If the customer is willing to have additional conversations, then it is possible that he is hesitating about the product of the item. However, when customers do not want to engage in further negotiations, then the sellers should probe and check whether there are other factors that prevent the customers from buying.
MAKE IT A POINT TO CONSTANTLY TRACK CONVERSION RATES
Website managers should always keep track of a website’s conversion rates because this can help them in assessing the situation of the website and planning for strategies that can be used to improve the conversion of the visitors. Likewise, they may be able to point any errors on their current strategies and make the necessary adjustments and corrections. To monitor the conversion rates of a website, managers can use tracking tools, including the likes of Guiding Metrics, which can greatly help them in monitoring their metrics and subsequently improving the profits.