In-House Training

What is it?

In-house training can be an important tool for your company, and an alternative to contracting. You might have a team that can execute internet marketing, but need a leg up to get them started. Someone in your organization might do some web marketing things, but wants a more complete view of all the tactics they can use. Or, you already have a tight group of internet savvy people, but want to branch out into a specific type of web marketing, such as social media marketing or viral marketing.

Jump ahead of the curve

Sure you could just plow ahead and learn it yourself, but what if you could bypass hundreds, even thousands of hours of trial-and-error internet marketing that is required to understand the nuances of digital marketing. Benefit from our hard work and years of experience, and plot a direct path to success!

A variety of packages to choose from

All of our training (except Web Promotion 101) are a total of 6 hours; two 2-hour training sessions, plus a 1-hour post-training consultation, and a 1-hour phone followup.

Web Promotion 101: A grand overview of all digital marketing practices, including search engine optimization, link building, viral marketing, content building, affiliate marketing, keyword analysis, usability testing, and more. Over two days you will learn everything there is to know about marketing a website, including the programs and techniques we use to uncover problems and execute solutions. Four 2-hour sessions over a two day period, and a 2-hour post-training consultation on your specific needs.
SEO 101: Search Engine Optimization: It’s a buzzword that everyone uses. Now get the facts on how to optimize your website for both marketing strength and concise delivery of message. Learn how to ‘condition’ each page for targeted impact to a specific customer, and then increase their trust in your company and brand by wording alone. Also covers ‘metatag’ building and placement, and how your results are viewed through search engines.
Link Popularity 101: How ‘popular’ is your website? Building link popularity not only increases your search engine rankings, but boosts qualified traffic, day in, day out. Learn the techniques we’ve spent years perfecting into virtually no time or money investment. This program also covers how many companies damage their marketing efforts through artificially stimulating their link popularity, and how you can avoid it.
Viral Marketing 101: It takes 7 times the money and time to gain a new customer than a repeat one. Learn how to not only how to increase repeat traffic to your website, but also how to stimulate customers to tell others about your products and services at no extra cost to you. Includes an in-depth newsletter and incentive program custom built for your target audience. Includes co-reg principles, a powerful way to expand your audience even further through partnership marketing.
Content Building 101: Content is King! It’s not enough to build a website and promote it. You have to create content that helps people learn – where websites almost universally fall down on the job. Increasing the quality and quantity of content brings new types of customers to your doorstep, educates them, and gets them to call or buy more often – and tell others to do the same.
Usability Testing 101: Usability Testing is so powerful, you’ll wonder why you’ve never done it before. We have never seen a customer that hasn’t doubled their sales and increased the quality + quantity of leads in just 4 short hours of testing… for FREE. Ever wondered (or feared) if your website is really working? Are you turning away the perfect customer because they can’t find something? Is your website “sticky”? With some simple tactical testing, you can uncover hidden problems in websites and gain a better understanding about the needs of your customer, all at once. In addition, it will cut your costs of future website development in ways you’d never imagine.
New, Interactive, and Social Media 101: Take your website to the next level. We’ll show you how to integrate your website material into new devices using the web in new, exciting ways. Covers .mob and http://mobile.yoursite.com site architecture, including how mobile devices such as phones and computer micro-screens interact with your existing website. Are you losing the top 2% of the smartest potential customers? Find out now.
RSS, Blogs and the New Digital World: Become a leader in your field with Blogs and new syndication principles like Real Simple Syndication (RSS). Online users are starved for information! Learn how to harness that desire into real sales and glory – with you emerging the as the de facto leader in your industry.
Paid Advertising 101: Organic rankings in search engines like Google are critical for driving traffic, but coupled with paid advertising like Google AdWords uncovers a vast world untapped ‘hidden customers’ that are rarely found quickly and easily. We’ll give you an overview of paid advertising, including the tactical placement of your ad on industry critical websites. We’ll then teach you how to run a successful Google AdWords campaign, including ad variants, keyword research, geographic specificity, and the improving of ads over time, as well as halve your costs and double your profit with 3 simple steps. We’ll also teach you appropriate ‘landing pages’ and show you how to channel that traffic to leads and sales.