How much should you spend for Internet marketing?

Online Budget: Where should I spend it? Why? How large a chunk of total budget should be for online purposes?

We all know that budgeting is critical for our future growth as a business. So why is budgeting so difficult?

• 1 out of 10 clients we meet have not even established a marketing budget,
• An additional 3 out of ten clients do not have an online budget.

Have you asked yourself these questions?

• How much of my marketing budget should be for online marketing?
• What should I put my online marketing dollars towards? SEO? CPC?
• How can I stick track my money spent in online marketing?
• How can I calculate my ROI for online spending?

And where should I spend it?

The biggest question that most businesses have is: where should I put my online marketing dollars? That’s a big question, and it changes from one business to another. We’ve helped many companies calculate a stable, progressive, and effective online budget.

The factors.

There are many factors that you should take into consideration before spending good money, and here are a few:

• Goals: What are our goals for online marketing? Is it customer trust, leads, sales, brand awareness?
• Current Situation: what bases have we already covered?
• Past online marketing success: What has our past success or failures taught us, if anything?
• Indicator trust: Making sure you have the right indicators in front of you to trust your past experiences

An example of budget misspending: traffic vs. sales.

The 7 Steps simplified: Focusing on traffic, not conversion.

Many companies we meet continue to throw money at a problem, not even realizing that certain online strategies won’t even achieve their determined goals.

The largest example of this is traffic vs. sales, where money is spent on building rankings or click-through traffic, even though sales are not increasing. Why? The most likely culprit is the customer can’t find what they want, or don’t trust the website enough to purchase. They’re so confused and wary by the time they get to checkout, they go somewhere else.

How can Think Around Corners help?

We know how online budgets should be managed, the percentage of budgets should go to exclusively online marketing within the total budget, and where that money should be spent. Often, we have reduced online expenditure and boosted ROI far exceeding 500%!

Contact us for more information.