Website Tracking

What is it?

Analytics are your friend. They allow you to spot trends and improve your retention.

What is the use of online marketing if you can’t track your success? Getting great rankings and traffic is only half the battle. Just like traditional marketing, you have to know your customer intimately:

what your rankings are for keywords
how much and from where your traffic is coming from
where they land on your website (no all visitors go to the home page)
where they go from there?
when and where they ultimately leave
whether or not they turned into a sale, a call, or a lead
if they refer others to your website

This process requires time to generate good information. But they payoff is immense; it will direct the development of your website in functional, including profitable, ways.

How do you use it? (The Application)

To detect problems with your current site or campaign, both in design and message
To allow you to track trends whether big (is our traffic increasing) or small (did that page rank yet?)
To redirect the development of your website
To measure milestones (did they reach the shopping cart?)
To measure success

Why it’s so important (The Result)

Significantly increases the speed at which you can implement successful tactics
Increases call-to-action on purchases/leads by showing loopholes in navigation
Slowly rebuilds your site in the image of what your CUSTOMER wants

Conclusion: Without analytics, there is no way to understand if your plans, or outside contractors’ plans, are working.

Example

There are many successful stories out there. Here’s one for Google Analytics (go to about 1:30 into video, if you like)

Pitfalls

The setup of analytics programs is fairly straightforward (most web designers can do it).

Interpretation of that data, however, can be tough. Reporting must be done regularly, and you have to setup that reporting to give you the proper information, or finding the right bit of data can be a needle in a haystack search.

Also, metrics programs do differ. Some are inexpensive and easy to use, others are complex monstrocities that you should have a degree in Marketing to interpret (they do, however, give you incredible data). We use Google Analytics, which is a simple yet powerful program (based upon the Urchin software oh so long ago) that can be customized to fit your specific needs.

How we help

Need someone to help you with tracking what you’re doing? We can help you setup and maintain analytics on your websites, newsletters, print-ad and online campaigns.

Applicable products from Think Around Corners

Marketing Metrics Training: Without knowing where you’ve been, you don’t know where you’re going. Metrics (analytics) allows you track your customers and leads, from the initial point of contact to the moment of purchase and beyond. Learn more about customer buying habits, where they lost interest, and how you can change and track your website changes and if they pay off in dollars. Includes specialized direction in setting up your own metrics campaign with Google Analytics, a simple yet powerful (and free!) program.
Marketing Metrics Building: We’ll setup your Google Analytics campaign for you! We’ll also create multiple customized campaigns, that allow you to track numerous factors of website functionality, including customer conversion. Includes automated reporting specific to your needs that tell you what’s really going on in your online biz.
Customized solutions: allow us to consult with you to discover what you can learn from analytics. We can provide any type of customized solution, from building, to training, to monitoring, or any combination.

Your call to action

With over 50 metrics campaigns of hard-won experience, we’re creative in our approach on how to increase your revenues and lead streams. Call us for more information.