Analyze your competitors to jump-start ideas and tactics.
No, this isn’t some fancy method of online marketing. It’s just good hard work on your part (or our part) to see what works and what doesn’t.
How do you use competitors?
There’s probably plenty of books and articles out there, but let’s get to the root of the tactic. Use your competitors to discover how you can…
- Helps you get noticed: How do your competitors stand out? Learn from your competitors on how they get rankings. You can analyze both text that is visible, and metadata behind the scenes (right-click on any web page, select ‘view source’, and examine the content between the <head> and </head> tags.)
- Helps you drive traffic: How do your competitors market themselves, and where? Learn from your competitors on how they compel your customers to buy from them. Simply go to a search engine, type in how you would find yourself. (Go to the resulting websites and look for pages like “why choose us?” and other such phrased pages.)
- Helps you build trust: Learn from your competitors how they build trust. Type in a key phrase that you would use to find your website. Click on the top ten results, and examine their websites.
- Use the social site presence of your competitors to understand their ‘hook’, their offerings of information, to drive leads and sales. Also, they may give reference to what they’re following or watching or what interests them; often, it’s what interests their customers. Then join their sources and follow them for ideas about articles, what to offer your customers, etc.
Why it’s so important (The Result)
Simply put, using competitors allows you to ideate on how to market yourself. Learn from your enemies, learn their patterns, then beat them at their own game.
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