[Tactics]

Services we perform.

The tiered approach to Internet marketing. Some tactics are subsets of others.

Tactics are what we’re about. We offer many services that will help you perform better online, whether you need rankings, traffic, content building, social media marketing, or help with analyzing what you can do to increase sales and leads.

Not all tactics are right for every business. Often, business approach us with a particular tactic in mind, only to find out through us it won’t even help them. What’s worse, it’s wasting money.

Educate yourself here, then call us for more information!

Pre-implementation.

Consultation & Assessment: Our greatest advantage to you is our ability to quickly understand what you need.
- Creating a Budge: Not only can we work within budget, but we can help build you one.
- Website Report Card: A WRC is a great way to get oriented; this report card will tell lay out for you exactly what you need to do, now, and in the future.

Implementation.

Search Engine Marketing: An umbrella phrase that is used to describe all the tactics which bring great rankings and click-throughs. This includes both paid and ‘organic’ marketing.
- Search Engine Optimization [SEO]: Tactics specifically designed to increase rankings in search engines and visibility overall.
  - Content Building: If you don’t have ‘Google food’, you can’t get ranked. We analyze your current content, uncover ‘content trends’ for your industry, and build it.
  - Landing Page Optimization: What is the first think your customers see? First impressions are always important!
  - Link Popularity / Building
- Paid Search: Paying for traffic should not be your only focus in promotion, but is integral to the overall battle plan.
  - Affiliate Marketing: Affiliates expand your visibility and bring trust to your brand.
  - Pay-Per-Click [PPC]: What most consider ‘paid advertising’, find out the particulars about paying for traffic through services like Google AdWords.
Email Marketing: Still used to great success, email marketing is a great way to stay in touch with existing customers, and bring in new ones by building trust.
Social Media Marketing: One of the most powerful forms of online marketing, social sites focus on referral traffic thorugh ratings or interest.
- Real Simple Syndication [RSS]: Find out why RSS is one of the most important technologies for your website.
- Viral Marketing: Expand your ‘word of mouth’ power with this principle.
Analytics / Metrics: Traffic is good, but knowing where it came from is also important. Learn about the techniques we us to build your future strategies.
- Competitor Analysis: Why not use your competitors to learn more about marketing to your customers? The information is there, … use it!
- Keyword Analysis: An underlying principle to many tactics described here, keyword analysis helps with SEO, branding, stickiness, and knowing how your customers find your product or service.
- Shopping Cart Abandonment: A very specialized tactic, but absolutely necessary for retail (e-commerce) sites.
- Social Media Tracking: Traffic is not just from search engines anymore. Analyze your social traffic to understand what piques your customer’s interest.
- Usability Testing: The most frequently overlooked tactic in the arsenal of online marketing, this testing method discovers quickly why your website doesn’t work. You’ll be surprised!
- Website Tracking: The tactic of analyzing visitor traffic and improving pages, marketing message, and navigation flow.