7 Things that every website must do…

Confused as to what to do next in your Internet marketing process? It doesn’t matter if you have a service that generates leads, or product to sell, these 7 steps are critical – if you miss even one, you don’t have a successful website.

Every customer goes through these 7 steps.

Click on this image.

The 7 Steps simplified: Focusing on traffic, not conversion.

Every customer, whether a long-term client that makes you commissions, or  customer that buys a $10 pair of sunglasses, goes through each and every step in this process.

1. Finds you (get noticed)
2. Click on you (drive traffic)
3. Stays with you (make your website sticky)
4. Believes you (build trust)
5. Reminded of you (stay in touch)
6. Buys something (generate sales / leads)
7. Refers you (build referrals)

How Internet marketing and traditional marketing fit together

Traditional marketing and Internet marketing are becoming more and more blurred as time marches on. That’s because marketing on the whole is a process or convincing customers that value outweighs cost, whereas Internet marketing is simple a channel by which you reach your customer.

Internet marketing does not replace marketing principles of the past centuries; rather, it compliments traditional marketing because…

• It’s so easy for the customer to reach you, especially if you have great branding.
• It’s inexpensive; if you know what you’re doing (or have someone that does) you can market for pennies on the dollar. Consider the difference between direct marketing and your website: for each dollar spent on a snail mailing (perhaps contacting 5 people) you can reach thousands, if not tens of thousands for the same price.
• It can boost traditional methods of contacting customers. Consider social media marketing: it can boost the most important method of traditional marketing, that being word of mouth, by a factor of 10 easily.
• It can enhance traditional marketing methods. Think of the direct mailer that refers to a website: if there is interest, chances are that the customer will go to your website for more information, in color and without size limits. And that’s power!