What will you learn?

Design.

HANDS-ON learning that will show you how to…

Design an entire website (or polish what you’ve already done) in 2 workshop sessions. If you know how to use Microsoft Word (or any word processor for that matter) you’ll easily use WordPress – our web design system.
Install ‘mini-programs’ (called plugins) in minutes (yes, minutes) that boost your website functionality – FREE.
Make pages, move them around.
How to create a visual impact with images.
Conversion – how to move the visitors towards BUYING something.

Marketing.

Learn how to start the ball rolling right with online marketing. Whether or not you’ve had ANY or SOME experience in online marketing, this workshop will help you…

Learn the basics of how marketing works, online
Do you have advanced questions? Don’t worry, ask away in our one-on-ones!
Start up accounts for Facebook, LinkedIn, Twitter, and other ‘specialty’ search engines
Search for the right keywords to use for YOUR business
Understand SEO (search engine optimization) to attract the right type of customers/clients – and how to apply it to your website
Understand social media marketing – and what type of messages to send out to the right person
Paid advertising, PPC (pay-per-click) – and the benefits and pitfalls
Use your website to reach out to your customers
Introduce you to the free, simple tools that WE use to market our clients
Local marketing tactics
Learn thes 7 strategies of Internet marketing success >

Management.

We all have to grow our websites over time to attract even more of the right customer. Learn how to…

Backup, speed up, and manage your website
Build and grow your website over time to attract even more customers
Understand Google Analytics to see who’s coming – and who’s not coming – to your website… then do something with that information to attract more customers!

And a little bit of business acumen.

It’s not enough to learn how to do something – it is JUST as important to understand WHY you’re doing it!

User-centered design and why it’s so important
How to use your website to attract more of the right customers
Functionalism and how it applies to web design
Where Internet marketing fits into traditional marketing – and how to leverage it

The class is broken down like this:

2, 6-hour sessions. Each session will have…

2 hours of web design,
2 hours of web marketing,
2 hours of Q & A – so you can ask all those nagging questions you have stored up!
One-on-one sessions to determine YOUR course towards success!

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