Online Tools

Great tools for doing research about search engine marketing and web promotion.

Legend: fully tested tool /  currently testing /  not tested yet /  love it

Sets of Tools

Websites or client-side programs that have a collection of tools.

• SEOmoz Tools: The SEOmoz toolset includes over twenty SEO tools designed to help with every aspect of search engine optimization, including on-page targeting, site crawlability, competitive analysis, rank checking and keyword difficulty.
• Google Toolbar: An excellent browser toolbar that has many mini-analytics of websites while browsing

Search Engine Rankings

• Research Google PageRank: displays a list of PageRank for your entire website. Great way to find out how ‘popular’ you are in Google’s eyes.
• Spider Viewer by WeBuildPages.com: Enter a page and see how search engine spiders really see your website.

Link Popularity

• Marketleap Link Popularity Checker – This link popularity checker will show how many sites link to you for each search engine. It can also show you the number of sites that link to your competitors. They also have a neat feature that shows the growth or decline in your link popularity over time.

Keywords

• Wordtracker: Great for doing keyword analysis, the process of discovering the search keywords what your patrons use to find what you sell.
• SpyFu Kombat: An interesting tool that allows you to find out what keywords your competitors are both using. Visual interface makes it slick. Paid subscribtion option (you can use part of the tool for free).

Building Social Networks

• http://snitch.name/: A tool for search for someone by name across many social networks, and adding them as a ‘friend’ all at once.
• Google Mobile Site Preview: Shows you how your website might be viewed if viewed by a mobile phone.

Staying Connected

• FeedMyInbox.com: A great tool for dropping information about anything into your email inbox without you lifting a finger. Works with blogs, RSS feeds, and even ‘normal web pages’ that change information regularly.

Competitor Analysis

• Site Profile by Compete: A tool for analyzing competitors’ sites for traffic and other information. You can actually get some traffic information from competitors, here!

Find Professionals

• ZoomInfo: Probably one of the most socially connected talent finders I have ever seen.