Google Analytics 5 is an analytics program boasting of its added organization and visualization features. In fact, when they start using the program, most people will discover that there are a lot of things that they can do with Google Analytics 5 in terms of analytics information and using such data to enhance the content, conversion rate, and user experience of their website.
Some of the notable features of Google Analytics 5 are as follows:
VIEWING PERTINENT ANALYTICS DATA FIRSTHAND
In the Dashboards area, people can set specific data to be available for viewing once they login in their Google Analytics account.
In addition, the users have the option to create multiple dashboards, and each dashboard may include multiple widgets. A new dashboard can be easily created by accessing Dashboards from the menu bar of the software and clicking on the New Dashboard feature. In the new dashboard, the user may start adding widgets, which should come from those that show a metric, a pie chart for the comparison of metrics, timeline for the metrics, or table displaying data regarding the dimensions of two different metrics. Moreover, the users can filter the widgets based on their types.
Users will also notice that they can edit the dashboards by changing the date range and viewing the updates of their widgets within the set range. This function is perfect for obtaining an overview of the statistics covering the traffic, completed goals, and other chosen metrics.
IDENTIFY THE ONLINE CAMPAIGNS WITH THE MOST TRAFFIC AND CONVERSIONS
Most people who manage websites are expected to be curious about the status of their online campaigns. As such, they would want to identify their online campaigns that bring in the most traffic and conversions to their website. For such purposes, the advanced segments can be used.
An advanced segment can be created by accessing the Advanced Segments then clicking on the New Custom Segment from the dropdown menu. The Local Search Profiles can be used in tracking traffic that originate from local search directories. The user only need to fil in the sites that he has a profile on, for instance, maps.google.com/maps/ and yelp.com.
After entering the desired domains that will be tracked, the data on the segment can be previewed before saving. Afterward, the created segments can be viewed on the Advance Segments. As soon as they are done creating their customized segments, the users may start tracking the traffic and conversion data from the sources that they have identified and check for the which should work well with their websites. If properly customized, the segments can determine the ROI of their social media campaign and other online marketing strategies.
LOCATE THE DESIRED VISITORS
With the absence of advertising done through Google, Facebook, or StumbleUpon, some website managers may find it hard to determine the market of their ads. In relation to this, it is important they know where they should focus their ad.
However, with Google Analytics, the task becomes much easier. Users only need to check out their Visitors menu to access the Location demographics of their website visitors.
With the Visitors feature, Google Analytics users can now identify where their visitors with the most conversions are coming from. And with such information, they will know where to place their ads to ensure that the goals of their site will be achieved.
IDENTIFY THE VISITORS’ NEEDS
Internet users end up in websites by plugging some keywords in their search engines and accessing the results. However, it would help website manager to gain insight into the reasons why people visit or search their websites.
Thus, what website owners can do is to do their own search on their website and see the URL that will pop up. After obtaining the URL, the owners should access the setting of their Analytics software by clicking the wheel icon on the top right corner of the interface. Then, they should click the Profile Settings, and from there, access the Site Search Settings. Afterward, they should select the Do Track Site Search option and use s as the query parameter or any variable of their own choosing.
After modifying the settings, the results can be seen by accessing the Content menu and subsequently, the Site Search area. Then, under Usage, website owners can start viewing the terms searched by used in their websites, any refined search done by the visitors, continued browsing data, and information regarding the ones who left the website. This way, the owners gain insight into the kind of information that their visitors are looking for. Meanwhile, under Pages, Analytics users can view the pages that were visited by people before they began using the search feature of their websites. In addition, they will learn about the keywords that were searched by people by clicking the pages which resulted from the search.
On other hand, Site Search can be used in determining whether people are satisfied with the information that they find in a specific website. Moreover, this feature provides website managers with some ideas whether their sites lack information or whether a new content should be created for the benefit of their visitors.
LEARN WHAT VISITORS TEND TO CLICK THE MOST
In websites, most visitors tend to click on some specific parts or portions of the sites. By accessing the Content menu and the In-Page Analytics feature, website owners can pull up their sites on the Google Analytics and check the percentage of clicks that were allocated for the different internal links on the site.
By hovering over the links, Analytics users may also glean on some pertinent details, and they can also access the other pages on their site for more information. This practice helps website owners in visualizing the areas that people want to access through their website and identify the parts of their websites that are clicked on by most visitors. Moreover, it can help the website owners in analyzing where they should place a link which they want their visitors to click.
IDENTIFY A WEBSITE’S TOP CONTENT
Through the Content menu, Analytics users can access the Pages under the Site Content and view the pages that tend to keep the visitors on a certain website.
With such function, website managers can now identify the type of content that catches the attention of their visitors and eventually keep them on their website. From there, they can create more related content that will further hook visitors to their sites.
DISCERN THE PAGES THE PERFORM THE WORST
Aside from the top pages, the top exit pages can also be accessed in the content menu of Google Analytics. This information provides website managers with some ideas regarding the pages where people tend to arrive and exit right away afterward.
Such kind of situation is more prevalent in blogs. However, in the case of other websites, people leaving as soon as they arrive on a specific page may indicate the people’s dissatisfaction in failing to find the information that they are looking for. With such kind of diagnosis, website owners may need to reevaluate their websites and identify whether certain changes must be made to meet the demands of their visitors.
IDENTIFY THE POINT AT WHICH JUST LEAVE THE SHOPPING CART HANGING
For a website with a multi-step checkout process, the Goal Funnel can be used in setting up the goals. The Goals menu can be accessed through the settings of Google Analytics. A new goal can be created using the Goal Type of URL Destination. After adding the details of the basic goals, which should basically include the final URL of the checkout process, the Use funnel box can be used by the users to include the URL’s for the steps of the purchasing process.
Using such kind of set-up allows website owners to view the information surrounding the cases of people leaving the shopping cart while purchasing an item.
Thus, if visitors tend to leave the payment page, website owners should tweak their sites a bit more to entice their visitors to finish the purchasing process. The same goes for when people just leave a page before they can confirm their orders.
DETERMINE THE NEED FOR A MOBILE VERSION OF A WEBSITE
There are cases when people prefer using their mobile devices in accessing the internet. Thus, to determine whether their website should have a mobile version, website should check out the Visitors menu in their Google Analytics account. Under the Mobile option, they can spot the percentage of website visits that were done through a mobile device. In fact, they can also see the specific device used in accessing their website.
In this case, the owners should compare the average time spent by the visitors on their website and the bounce rate. If the average time spent on their website is lower and the bounce rate is higher than the overall values, then a considerable mobile traffic is being lost.