There are mainy types of SEOs. One of the most common is the blogger. With google moving toward LSI latent semantic indexing getting the onpage stuff right in the content development can have a much bigger impact than in past years. Simply making quality blog posts can with SEO done properly can make or break a site with very little additional work. In fact we have seen sites created for low competition keywords that have only two low quality links from relevant directories ranking on the first page of google.
In optimizing blogs via SEO, several processes may be involved, such as the optimization process, the thought process, strategy process, content creation, and the specific optimization of a blog post. Thus, writing and maintaining blogs are not that easy. In fact, a blogger must be adept with certain skills and should also know a thing or two about SEO.
Several procedures must be followed when writing a blog post though accomplishing them all is not necessary nor doing them in sequence. In reality, blogger may already have some ideas in his head before he does anything about his blog. However, what is more important is that a blogger learns how increase the search traffic that will eventually lead to his blog.
IDENTIFYING THE AIMS OF A BLOG POST
A blogger cannot just post anything that he wants. He must first learn how to identify the specific goals of each blog that he intends to post. Bloggers should keep in mind any ideas that they could think of or better yet, write the ideas on a paper so that they will not forget such things. Knowing the goals of a post can help a blogger in achieving the following:
Gaining more audience or blog visitors from particular groups of people
Convincing people regarding the ideas that they post in their blogs
Promoting a specific product or service to intended clients
Disseminate pertinent and current information regarding a blogger’s company or business
Share some noteworthy experience to the people who can relate
Share some insights into important issues that are most talked about all over the internet or in various social media websites
Answer queries and conduct other related activities
After identifying their major goals for a blog, bloggers should next determine the parameters of their goals. Such parameters may come in the form of traffic, engagement of the visitors with a specific post, the visitors’ comments, or the use of links.
Another important parameter is the use of social media platforms, such as LinkedIn, which can be very helpful in gaining new audiences.
Afterward, bloggers should contemplate whether their blog visitors would truly visit and read their blogs, and whether the visitors would share their blogs in various online platforms.
IDENTIFYING THE TARGET AUDIENCE
Any blog post should target a specific group of audience. The target audience may include old and new and potential blog readers and followers. Some of these audiences are capable of influencing other people through their posts in various media, and bloggers should take note of enticing such kind of people when trying to identify their target audience.
Meanwhile, the target audience can also be very specific, such as those who specialize in various fields and activities.
CONDUCT A KEYWORD SEARCH
After the conception of ideas and identification of ideas, now comes the keyword search. The number of target keywords should be around 3 to 5, which are the optimum numbers that can be used in reaching a single blog post.
When focusing on keyword search, what people really want to know is whether they will be able to incur relatively high volume, low difficulty, and high click-through rate chances in return. It is also important that people can easily arrive at searching the intended keywords which should overcome the parameters set by search engines in ranking websites.
When bloggers see other websites which feature different videos, they are bound to think that they also need those kinds of things for their blogs. The desire to include videos in blog posts should be expected especially when bloggers are aiming at reaching websites that can potentially mention their posts.
Thus, in relation to the use of keywords, the target keywords should be the same as those that are searched by internet users. Moreover, the keywords that people are looking for should be more or less the same as the goal of a specific blog post.
CONDUCT A THOROUGH AND COMPREHENSIVE RESEARCH
There are several factors that should be considered when conducting a research regarding the creation of an effective blog post. First, bloggers should look for other people who are ranking the keywords that they are intending to use. They can accomplish this task by simply doing a Google search or by using SERPs analysis with tools, such as the Keyword Explorer.
Next, bloggers should research on the people who incurred numerous shares and likes on various social media websites, such as Facebook, Twitter, LinkedIn, or Pinterest. To do this, people can use BuzzSumo or Moz Content’s Search tool.
Afterward, bloggers should be able to identify that one thing that would render their blog posts unique. Thus, it is important that they post something entirely different from the other topics that have been discussed by other people. However, it is up to the bloggers to determine the factors that can affect the uniqueness of their posts.
PROCEED WITH CREATING A BLOG POST
Creating a blog post implies the continuation of the research started in the previous step. After a blogger has already accomplished the previous steps, creating a posts should be much easier. This is the point in which a blogger can bring out his potential in creating and writing unique and noteworthy blogs that may appeal to the target audience, rank high in the search engine results, and shared in various notable social media platforms.
In addition, this step involves determining the type of content that should be included in a blog post. Thus, in this step, a blogger will be pretty sure required to write something. However, when creating a blog post, the blogger may contemplate about adding some images, videos, or additional data to their post. They are also bound to consider if such additional contents should be embedded using other sites or whether they should just settle on using rich media file.
ON-PAGE SEO/ KEYWORD TARGETING
In on-page SEO, the blogger must first consider a primary keyword phrase as his target. This primary keyword phrase should be included in the title, headline, and URL of particular blog post. Afterward, a blogger must also think of another set of 2 to 4 secondary keywords that may be included in the meta description, image alt tags, and content of the website. Then, it will be just a matter of properly placing the keywords in various sections of the title, URL, meta description, headline, content, and images.
The next step involves targeting old URLs that can be used in redirecting to a particular post. For example, a blogger has in mind a specific post that he had created a few months ago and he want to redirect that old post to another and more current one. Then, the dilemma for the bloggers would be the kind of posts that they should look for or where they should link the contents of their new posts. Redirection can be very helpful to an audience who may want to browse old blog posts and in increasing a blog’s ranking in the search engine results.
FORMULATE AN OUTREACH AND AMPLIFICATION PLAN
In doing this step, the blogger should first determine the kind of people that he wants to reach with his post and think of things that can possibly help him in achieving such goals. In addition, the blogger must also think of ways on how he can target his audience and the means by which he can reach out to them. In fact, there are several methods that a blogger can use in reaching out people. These methods include emailing, using social media websites, and meeting people in person.
Afterward, the blogger must think of the proper time when he should reach out his target audience. They may choose to contact them before publishing a post if he thinks that his target audience can provide him with some useful insights which he can use in his blog, or he may choose to do it after a particular blog has already been put up.
When employing the help of a specific person, bloggers should think of the reason why such person would be willing to help them in their blogs. They must assess whether that person can make their post more unique or give them information that they haven’t known before.
DO SOME EXPERIMENTATION, LEARN NEW THINGS, ITERATE ON IDEAS
The time spent on this step may vary but a blogger can expect that one will be doing it more frequently in the future before he can realize the success of his blog.
Thus, in conclusion, blogging is not that easy. And though there are guidelines that bloggers can follow, they should not expect that they can get favorable results right away. Basically, blogging would involve repeated processes of launching, promoting, analyzing, applying of results, and relaunching before the bloggers would see any progress concerning their blog sites.