In this recession, we all do what we can take make ends meet. So why think of a recessions as, well, a recession?

SEM is considered very recession resistant. What I mean by that is that search engine marketing becomes even more important when budgets drop. SEM includes SEO, and in SEO Content is King.

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And while we’re talking about content being king, let’s emphasize the best content out there. Content on your website needs to be…

• unique – found nowhere else
• creative – drawing new customer types to your products and services
• helpful – giving your audience something for nothing
• lead generating – it should push the reader in the direction of sales

All this leads to the concept of thought leadership; if you can demonstrate you are an expert on your product, your field, and your consumer’s needs, you win.

When being a thought leader, public relations becomes an even more important goal. Click on the image to the right to read more!

- Gregory