Organic link building – a contradiction in terms?
Not if you use this system to gain link popularity - organically, without artificial link inflation. And you don’t need a Ph.D. to implement it either. This is a very simple way to go about building great links to your website – developed by our years of practice.
OK, so I did all the grunt work – with regression analysis.
The line is a guess, but it's a good one. By using regression analysis (without having to learn what it is!) you can determine the most IMPORTANT links to get from other websites to yours, FAST AND EASY-LIKE.
Back in my school days, I came across regression analysis. OK, don’t get scared! It’s just a word, and words can’t hurt you. But if you want to read into it, here it is. We’ll say a few things about regression analysis, though.
Regression analysis is the process of guessing. That’s it. Take a look at the image to the right. If the line that the little man is drawing was NOT there, would you be able to draw that line? Of course you could. And the method below is just that; regression analysis hidding in a simple step-by-step process. Just follow the steps and you’ll do great!
Why are links considered important by search engines?
Because they’re hard to fake - organic link building is a natural outgrowth of interest and age of your website. Therefore search engines like Google use it to judge a website’s relative worth (along with many other factors, but let’s just focus on link building, shall we?
Why is ‘organic’ link building really important?
There are a billion ways to artificially stimulate links to your website, and none of them, repeat, none of them work – Google and other search engines are wise to them. You can even get banned from search engines by doing ‘black hat’ techniques. This method does stimulate the process, but is in no way artificial in nature. Continued…
Posted in In-Depth, Tactical Mondays.
Tagged with keyword analysis, link building.
By Gregory
– February 8, 2010
For the Vision Fridays article, I’m publishing an audiocast for 7 books that I loved reading last year.
Click on me to hear the book reviews!
In this world of digital media and instant communication, books allow you to focus your energies into something profound. You can also write notes all over your books, kill spiders with them, give them to friends, and prop up tables for stabilization. They require no power (other than your mind power), look good on your wall, and you can refer to them with friends during conversations by getting up and pulling it off your shelf. There’s power in books, books that you can touch and feel.
Note that these books not business books, but books that I consider great for business. Many revolve around the new business model of ‘love’, ‘tribes’, and communicating with your customers in new, exciting ways. Enjoy!
1. The Pyramid Principle, by Barbara Minto
One of the most boring AND useful books I’ve ever read. It helped me shape how I communicate with you, how to structure an argument quickly for maximum impact, and even gets into fine detail of why ordering your bullet points is crucial for conveying messages – in proposals, emails, even how you talk to others.
2. A Whole New Mind, by Daniel H. Pink
Will your job dry up in the next 10 years? A Whole New Mind talks about the importance of integrating both left and right brain skills. By 2010, a full 25% of IT jobs will be lost to overseas works – at a fraction of the cost they pay you. If you fail to recognize the importance of right-brained skills, you may just find yourself out of a job in the future.
Continued…
Posted in Light Reading, Vision Fridays.
Tagged with Awareness is Key, Incredible Books.
By Gregory
– February 5, 2010
If anyone out there in RSS feed land is watching this, it’s just internal to my account signup for technorati.com – so please disregard!
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However…
Since we’re on the subject, Technorati.com is a great site for getting some traffic to yours – it’s a ‘catalog’ of blog postings – and if you’re prolific in the ways of blogging (article writing) you should check it out — and sign up!
Cheers!
Gregory
Posted in Blips.
Tagged with tools.
By Gregory
– February 5, 2010
What is ‘Visibility’?
If you can’t get noticed, no one can buy from you. Simple. In this first of 7 steps, Get Noticed, we’ll explore the concepts of keywords and rankings.
What is the benefit to you?
What does this store sell? Well, if you can't put a sign out front (visibility) - it's not going to sell much.
Creates visibility online for people interested in your products or services. And this is not just visibility on search engines, remember. This is overall visibility, online.
You become the de facto authority on what you sell. If you’re online and you’re highly visible, regardless of whether it’s true, people tend to believe you are the authority on whatever you’re selling. It’s psychological.
The Elements of Getting Noticed.
The Players.
Search engines. Search engines is where all this visibility and ‘ranking’ stuff started. In fact, the biggest tactic you can employ is called ’search engine marketing’ for a reason. But are there different types of search engines? Yep. Continued…
Posted in In-Depth, Strategic Wednesdays.
Tagged with Get Noticed, SEM, SEO, social media marketing, the 7 steps, visi.
By Gregory
– February 4, 2010
Extend your Google Search abilities.
Tactics don’t have to be solely about Internet marketing.
Internet marketing falls within a larger category of business, which is all marketing. And all marketing falls within business operations.
Save about 1.5 work WEEKS per year. Not to mention that you'll actually find what you're looking for.
And to be honest, Internet marketing means a LOT of testing, searching, and finding exactly the information you need to make calculated decisions. And to make time for Internet marketing, you have to search smarter, not harder. Therefore, we hand off this Google Cheat Sheet to you.
How it will help you become a better searcher, online.
- Ever get 3 billion results when searching? Want to shave it down to 17 results?
- Ever spend over 20 minutes searching for something and give up in frustration? Want to shave it down to about 20 seconds?
- What about when you can’t find something on only one website, but you know it’s there?
- How about if you want a phonebook for all the listings of a name in a particular location?
Do this search on Google…
- …and see what I mean: salsa
- Then do this search: salsa -dance
See what I mean? The second search takes out all salsa searches related to dance.
The Google Cheat Sheet is a list of all the searches you can perform on Google. It’s a handy compilation done by Nancy Blachman and others that will probably save you…
- 10 minutes per day,
- About an hour per week,
- About 1.5 work weeks of time per year.
That’s right, those 10 minutes per day add up!
What’s more, you’ll find better and more accurate information than ever before. Where do you find the time to do Internet marketing? There you go!
There’s even a handy PDF printout! Have fun!
The Google Guide: making search even easier
Posted in Light Reading, Tactical Mondays.
Tagged with best practices, cool tools, for total beginners, overall strategies.
By Gregory
– February 2, 2010
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